Beckham takes $51mn dividend as World Cup deals boost DRJB Holdings
David Beckham's brand business posted record profits after a run of World Cup advertising campaigns, with outlets giving slightly different figures for the resulting dividend.
What happened
David Beckham took a $51m dividend from his business empire, DRJB Holdings, driven by World Cup advertising deals.234
DRJB Holdings' revenue rose 20% to $110.5m, reaching a record level.234
Beckham appeared in about a dozen ad campaigns during this summer's World Cup tournament, working with brands including Lenovo, McDonald's, Bank of America, Verizon and Lay's.3
Key points
- Beckham received a dividend reported as $51m from DRJB Holdings following a record year fuelled by World Cup marketing deals.234
- DRJB Holdings' brand revenue reached $110.5m, a record level, boosted by the tournament.234
- World Cup advertising campaigns and partnerships were the main driver of the company's growth.234
Where accounts differ
Each account is attributed to who makes it. We do not judge between them.
How it's framed
What each perspective puts first, based on headlines and summaries.
| Perspective | How it reads | What it puts first |
|---|---|---|
| UK-based financial and public broadcast outletsEurope | Focus on precise dividend and revenue figures for DRJB Holdings, framed as a business earnings story.134 | record profits, dividend payments, company financials |
| Turkish state-controlled outletMiddle East & Turkey | Frames the story around Beckham's business empire achieving a record year, emphasizing overall brand growth and partnerships.2 | record year, business empire, brand growth |
What the coverage leaves out
- None of the outlets reviewed reported Beckham's own comments on the earnings or dividend.
- None of the outlets reviewed detailed the specific financial terms of the individual brand deals mentioned.
Why it matters
Beckham appeared in around a dozen ad campaigns tied to this summer's World Cup tournament in the US, working with major global brands.3
Sources (4)
Every outlet we drew on, grouped by where it is based. Read the originals for the full reporting.
Europe
- 1BBC News BusinessGBPublic broadcaster
- 3The GuardianGBPrivate
David Beckham takes £39m dividend as World Cup deals drive record profits
- 4Financial TimesGBPrivate
David Beckham takes $51mn dividend as World Cup deals lift earnings
Middle East & Turkey
- 2Anadolu AgencyTRState-controlled
David Beckham reaps $51M in dividends after record year for business empire