Emmy Awards leave broadcast TV for Prime Video in 2027
Amazon has secured a six-year deal to stream the Emmy Awards worldwide, ending its run on US broadcast networks, though outlets differ on whether financial terms are confirmed.
What happened
Amazon Prime Video has secured exclusive global rights to stream the Emmy Awards under a six-year deal, moving the ceremony off traditional US broadcast television.12345
The shift begins with the 2027 ceremony, which is set to air in September.35
The awards show will be available to stream for free, including for people who are not Amazon Prime subscribers.34
What's agreed
Reported consistently by outlets in more than one region.
Where accounts differ
Each account is attributed to who makes it. We do not judge between them.
How it's framed
What each perspective puts first, based on headlines and summaries.
| Perspective | How it reads | What it puts first |
|---|---|---|
| US technology and business pressNorth America | US outlets focus on deal mechanics: free access for non-subscribers, the 2027 start date, and in one case a reported price tag.345 | free streaming access, 2027 start date, deal valuation |
| UK public broadcasterEurope | The BBC frames the story around the broader shift from broadcast to streaming, emphasizing the move away from traditional networks toward global live streaming.2 | departure from broadcast TV, global streaming shift |
| African privately owned press (syndicated)Africa | MyJoyOnline runs a syndicated version of the core wire story, emphasizing the end of the Emmys' run on US broadcast TV and the global scope of Amazon's rights.1 | global rights, end of broadcast TV era |
What the coverage leaves out
- None of the outlets reviewed reported reaction from the broadcast network currently airing the Emmys or from the Television Academy beyond the deal announcement.
- None of the outlets reviewed confirmed the exact financial terms of the deal; only one cited a reported figure.
- None of the outlets reviewed detailed how the move might affect viewership, advertising, or the ceremony's format.
Why it matters
The deal reflects a broader shift of major awards and live events from traditional broadcast television to streaming platforms.2
What to watch
- The 2027 Emmy ceremony, expected to air in September, as the first under the new Prime Video deal.
Sources (5)
Every outlet we drew on, grouped by where it is based. Read the originals for the full reporting.
North America
- 3CNBCUSPrivate
Emmy Awards leave broadcast TV for Prime Video in 2027 under six-year deal
- 4TechCrunchUSPrivate
- 5The VergeUSPrivate
Amazon reportedly pays $120 million to stream the Emmys for free
Europe
- 2BBC News BusinessGBPublic broadcaster
Africa
- 1MyJoyOnlineGHPrivate