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Apple schedules 'Pro and tell' event for Oct. 28 in Los Angeles

Apple has scheduled an Oct. 28 event in Los Angeles, with outlets citing analyst and Bloomberg expectations of new Mac and iPad announcements.

Analysis deskEditor Andersson Iyke
3 outlets, 2 regions

What happened

Apple sent invitations for a product launch event on Oct. 28 in Los Angeles, titled "Pro and tell."123

The Verge reported the event is scheduled for 1PM ET and, citing Bloomberg, said Apple is set to announce new Macs and a refreshed iPad Mini.3

CNBC reported analysts expect a touchscreen laptop announcement, while The Verge said a new MacBook Pro with OLED display is expected.13

Key points

  • Apple sent invitations for a product launch event called "Pro and tell," scheduled for Oct. 28 in Los Angeles.123

What the coverage leaves out

  • None of the outlets reviewed reported official confirmation from Apple of specific products to be announced; expectations are attributed to analysts or Bloomberg.

Why it matters

The event is expected to focus on new Mac hardware, with speculation about a touchscreen or OLED MacBook Pro and a refreshed iPad Mini.13

What to watch

  • Official Apple announcements from the Oct. 28 event in Los Angeles

Sources (3)

Every outlet we drew on, grouped by where it is based. Read the originals for the full reporting.

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