Counterpoint projects Apple will sell 6 million foldable iPhones
Research firm Counterpoint expects strong first-year sales for Apple's debut foldable, the iPhone Duo, citing its pricing strategy.
What happened
Apple is expected to sell about six million units of its first foldable iPhone, the iPhone Duo, according to Counterpoint Research.123
The device is priced at $1,999, about $100 above Samsung's Galaxy Z Fold8.2
Counterpoint's Tarun Pathak said the pricing was one of the most impressive parts of the launch and called keeping it just under $2,000 a bold move for a first-generation foldable.2
Key points
How it's framed
What each perspective puts first, based on headlines and summaries.
| Perspective | How it reads | What it puts first |
|---|---|---|
| African business pressAfrica | Emphasizes that sales projections depend on Apple's ability to ramp up production.1 | production capacity, supply constraints |
| Middle East outletMiddle East & Turkey | Highlights the pricing strategy as a key driver of expected demand, quoting Counterpoint's analyst describing the price point as bold.2 | pricing strategy, analyst commentary, demand potential |
| Southeast Asian outletSoutheast Asia | Frames the device's success as significant for the broader foldable smartphone market.3 | industry-wide stakes, market revitalization |
What the coverage leaves out
- None of the outlets reviewed reported detailed methodology behind Counterpoint's sales projection.
- None of the outlets reviewed reported Apple's own comment on the projection or its production plans.
- None of the outlets reviewed reported comparative sales projections for other foldable devices beyond the Galaxy Z Fold8 price comparison.
Why it matters
The iPhone Duo is Apple's first foldable phone and is seen by some as important for boosting overall interest in foldable smartphones industry-wide.3
Sources (3)
Every outlet we drew on, grouped by where it is based. Read the originals for the full reporting.
Middle East & Turkey
- 2The NationalAEPrivate
Apple expected to sell 6 million units of iPhone Duo on 'bold' $1,999 price point
Africa
- 1BusinessDayNGPrivate
Southeast Asia
- 3The Straits TimesSGPrivate
Apple will sell 6 million iPhone duos in 2026, Counterpoint says