Nvidia Shield TV Pro price rises $100 amid memory cost increases
Nvidia has raised the price of its ageing Shield TV Pro streaming device, with outlets linking the increase to rising memory costs driven by AI demand.
What happened
The Nvidia Shield TV Pro, initially launched in 2019, has received a $100 price increase and now retails for $299.99.23
Outlets attribute the price rise to increasing memory prices, which are described as being driven by AI demand.23
Separately, Nvidia's DGX Spark line has also seen price changes, with a new $4,999 model offering half the RAM and storage of higher models, while the 128 GB version now costs $6,950, nearly 75% above its launch price.1
Key points
What the coverage leaves out
- None of the outlets reviewed reported an official statement from Nvidia explaining the reasons for the price increase.
- None of the outlets reviewed reported how the Shield TV Pro price change compares to competitor streaming devices.
Why it matters
The price change coincides with broader reported increases in Nvidia hardware pricing, including its DGX Spark computing devices, amid what one outlet described as a memory crunch.1
Sources (3)
Every outlet we drew on, grouped by where it is based. Read the originals for the full reporting.
North America
- 2WiredUSPrivate
The Nvidia Shield TV Is 7 Years Old. It Just Got a $100 Price Hike
- 3Ars TechnicaUSPrivate
The 7-year-old Nvidia Shield TV is now $100 more expensive thanks to AI
Europe
- 1The RegisterGBPrivate
Nvidia debuts $4,999 DGX Spark with half the RAM and storage, amid memory crunch